Inspired Media was thrilled to share the mission and good works of OccuPaws Guide Dog Association through social media marketing channels. OccuPaws is an all-volunteer run organization that raises and trains puppies who are then placed with individuals with low vision or blindness free of charge.
Inspired Media took over social media management for this nonprofit and began to tell their story in a strategic and professional manner. Branding was the first priority as all of the social media platform pages received design updates with new attention to color, font, logo placement and tone. Next, the OccuPaws audience was educated, engaged and entertained as Inspired Media created and published targeted content for each social media platform. In less than one month, Inspired Media increased the Total Engagement of the OccuPaws Facebook audience by 42% and increased its Reach by 127%.
"Allyson helped to rebrand our posts to create a more professional appearance. She took time to research and understand our organization and it's mission so she could create meaningful daily posts that would both educate as well as inspire our target audience. I found her to be receptive to feedback, flexible and a consummate professional. Given her background working with non-profits, she understands the nuances involved. And most importantly, we saw quantifiable results that showed a significant increase in page likes, total engagement, reach and impressions. I would strongly recommend Inspired Media to any organization seeking to improve their social media presence."
- John, OccuPaws Guide Dog Association Development Committee Member