Founded by a retired Dane County Sheriff's Deputy, who is also a cancer survivor, Justice for a Cure (JFAC) rallies law enforcement departments across the country in an effort to bring awareness and change to the fight against cancer. JFAC strives to educate, bring awareness, support survivors, honor those taken, and raise funds to support local cancer programs and cancer research.
Inspired Media was honored to donate their services to create and manage a social media marketing plan for JFAC's 2018 Giving Tuesday Campaign. The fundraising efforts to "Fill the Canoe" raised money to send law enforcement families touched by a cancer diagnosis to a four day retreat. At no cost to them, families would be able to take advantage of group counseling sessions, participate in a wide variety of fun indoor and outdoor activities and enjoy very special time together. Inspired Media provided content and scheduling for all social media posts as well as copy for the JFAC Giving Tuesday website page. JFAC was able to increase their social reach by 134% over the previous year and raise needed funds for their program.