It's well known now that social media is a powerful asset for marketing charitable organizations and directly engaging and connecting with an interested audience. Why is it then, that so many nonprofits are not taking advantage of this opportunity? Many are using their business accounts on social media in the same manor as a personal account. Why are we seeing only colorful pictures of fun events and not valuable information about the organization and its mission? Lack of strategy.
Nonprofit organizations are unique in that they are always balancing spending time and/or money on their operation vs. their mission. Because of this fluctuating position, nonprofits need to be very focused, and a strategic social media plan can be a huge asset to their operation and mission. To successfully use the social media platforms available, it is important to take time to brainstorm and identify what it is nonprofits need their community to know about their organization how the message can be effectively communicated via social media. The beginning of a new year is the perfect time to start.
"People love our posts, why do we need a formal strategy?"
If you are lucky enough to have someone on staff that can handle these responsibilities, that's wonderful. However, most nonprofit organizations should consider enlisting the help of a freelance social media manager who can provide all of the services listed above, and much more. (Click Here to learn more about why a social media manager is so important.) As mentioned before, there is a definite balance between spending on operations vs. missions, but nonprofits need to consider the possible return on their investments.
In the coming year, let the social media platforms work for you. Define your message, find your voice, and stand out in your community via engaging interactions with your audience. Now, go forth and plan, then find your sparkly top hat and have a wonderful celebration.
Wishing you good health and happiness in the new year ahead!
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